Dear Friends and Colleagues,
Welcome to the Positioning Your Organization to Host 7-Figure Events™. I created this series to serve as a resource for non-profit leaders looking to host their first special event fundraiser, or reinvigorate a dormant event, but are overwhelmed by the steps involved.
In my earlier article, I discussed Ways to Involve Donors When Making the Case For Support, which can be accessed via this link. As you and your team work to implement sustainable fundraising strategies, one of the most rewarding moments is when a corporate chairman or CEO agrees to be honored.
Collaborating with an industry leader who recognizes the importance of strategically positioning your organization in the philanthropic marketplace can greatly impact your fundraising success. As your team prepares to take action, remember that corporate honorees must carefully align your organization’s needs with their broader social responsibility objectives.
Today, I am pleased to share some insights to consider when Collaborating with Honorees on your signature fundraising event.
1. Corporate honorees have influence but do not have an open checkbook. The good news is you are working with proven leaders. Once they have a clear understanding of your needs and commit to the fundraising campaign, you will receive great support.
2. Corporate support may take many forms. “Do you make it easy for others to support your work? When seeking corporate support, consider offering options like a one-time lead gift to fund a specific program area, a multi-year commitment to launch a new initiative, or a one-time lead gift to support your event paired with a pledge to secure extra funding through their network. Presenting clear and flexible opportunities can help potential corporate partners align their contributions with your organization’s goals.
3. Corporate honorees are careful with their investments. CEOs take pride in knowing their resources (time, money, key personnel) add value to your organization’s bottom line. At the same time, they take comfort in knowing your team will take an active role in fundraising efforts.
4. Corporate communication generally takes place via a member of their executive team. Traditionally, this person will be a senior-level manager designated to help you and update the honoree. Please honor and work within this structure.
5. Business etiquette goes a long way. Your organization contact should have great interpersonal skills and be capable of communicate with business leaders with professionalism and tact. This will help build a lasting relationship long after the event is over.
Additionally to generating essential funds for your organization, high-level events offer an excellent opportunity to strengthen relationships for future collaboration. While the process involves many steps, implementing the right strategies will allow you to plan with precision and execute with excellence.
If I can support your efforts please contact me at Monique@Eventstrategies4success.com.
Here’s to your success!
Fondly,
Monique
#philanthropy #nonprofitleaders #specialevents #specialeventfundraiser #nonprofitevents #galas #fundraisers
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