Dear Friends and Colleagues,
Welcome to the Positioning Your Organization to Host 7-Figure Events™ series created to serve as a resource for non-profit leaders looking to host their first special event fundraiser, or reinvigorate a dormant event, but are overwhelmed by the steps involved. In my previous article, I discussed Ways to Involve Donors When Making the Case For Support, which can be accessed by following this link. As you and your team work to ensure dinner leadership and strategies are in place to strengthen your fundraising efforts, one of the most exciting moments occurs when a corporate chairman or CEO accepts your invitation to be honored.
Collaborating with an industry leader, who understands the importance of positioning your organization in the philanthropic marketplace, can have a tremendous impact on fundraising efforts. Your team is excited and ready to spring into action. Before you leap, corporate honorees will need to balance your organization’s needs with the corporation’s social responsibility agenda.
Today, I am pleased to share some insights to consider when Collaborating with Honorees on your signature fundraising event.
1. Corporate honorees have influence but do not have an open checkbook. The good news is you are working with proven leaders. Once they have a clear understanding of your needs and commit to the fundraising campaign, you will receive great support.
2. Corporate support may take many forms. Do you make it easy for others to support your work? Here are some options you can consider when seeking corporate support: (a) a one-time lead gift to fund a program area (b) a multi-year commitment to launch a new initiative, (c) a one-time lead gift to support the event coupled with a pledge to secure additional funding from their network.
3. Corporate honorees are careful with their investments. CEOs take pride in knowing their resources (time, money, key personnel) add value to your organization’s bottom line. At the same time, they take comfort in knowing your team will take an active role in fundraising efforts.
4. Corporate communication generally takes place via a member of their executive team. Traditionally, this person will be a senior-level manager designated to assist you and update the honoree. Please honor and work within this structure.
5. Business etiquette goes a long way. Your organization liaison should have great interpersonal skills and be able to communicate with business leaders with professionalism and tact. This will help build a lasting relationship long after the event is over.
In addition to raising funds for your organization, high-level events are a great way to solidify relationships for the future. While there are many steps involved, with the right strategies in place, you will be able to plan with precision and execute with excellence.
If I can support your efforts please contact me at Monique@Eventstrategies4success.com.
Here’s to your success!
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