Category: Philanthropy

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The Ripple Effect: The Transformative Power of Nonprofit Events

Dear Friends and Colleagues,

In my nearly three-decade journey with esteemed nonprofit organizations, I have orchestrated various events, from fundraising initiatives to donor cultivation and re-engagement. A key lesson has been clear: a single event can spark positive changes and generate further beneficial outcomes for the host organization.

One instance close to my heart is this — a successful fundraising event that generates funds and heightens awareness of societal issues, bolsters volunteerism, strengthens community bonds, and ignites similar impactful initiatives. For me, events have a reach that extends beyond fundraising, acting as precursors of change, touching individual lives, and transforming communities.

The Multidimensional Impact of Nonprofit Events:

  • Awareness and Education: These events unite individuals and organizations to explore and discuss crucial issues. Picture a climate change-focused organization hosting an event with speakers, workshops, and films, effectively raising awareness of the issue’s global impact. A most recent example is Global Climate Strike: This international movement mobilizes students and young people to demand action on climate change. The last Global Climate Strike occurred in September 2023, with protests taking place in cities worldwide.
  • Inspiring Volunteerism: Do you have a soft spot for animals? Consider a dog walking event organized by a local animal shelter, where individuals and families are invited to spend time with dogs needing exercise and companionship while supporting a worthy cause.
  • Community Building: Do you enjoy working on initiatives that build relationships and bridge gaps between individuals and groups? Consider participating in a community center gathering that fosters relationship-building and a communal ethos. A monthly potluck dinner provides a casual and welcoming environment for people of all ages and backgrounds to come together and socialize. This widely popular format creates a feeling of belonging coupled with good food and engaging conversation.

Public Anecdotes

  • Feeding Families: A local food bank’s annual dinner raises $50,000, providing a month’s sustenance for 500 families, tangibly improving lives, and showcasing the real-world impact of such events.
  • Youth Empowerment: A leadership conference for high school students equips them with leadership skills. One attendee’s testimony of the life-changing event spurring her to initiate a community project underlines its profound influence.

Parting Words

Nonprofit events transcend the realm of fundraising; they are instrumental in reshaping perceptions, fostering community, and sparking action. They stand as a testament to the collective power in driving enduring change.

As you plan your next nonprofit event, think expansively. Reflect on the extensive impact and enduring legacy you wish to establish. How will your event create ripples through the community, leaving an indelible mark? 

Here are a few resources to spur your creativity:

Thank you for all you do! Have an amazing day.

Fondly,

Monique

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Bridging the Holiday Divide: Celebrating and Supporting Together

For many, the holiday season is synonymous with joy, togetherness, and celebration. It’s a time when people of all ages and backgrounds eagerly participate in festive events hosted by an array of organizations, from community non-profits to corporate entities. These gatherings, infused with a spirit of unity, are cornerstones of the season.

Simultaneously, the holiday period can be a poignant reminder of loneliness and hardship for others. This contrast is particularly striking in vibrant cities like New York, where the fast pace and constant excitement can unintentionally overshadow the struggles of those in need. Frank Sinatra’s iconic line, “I want to wake up in the city that never sleeps,” captures the essence of this bustling metropolis, yet it also hints at the hidden challenges faced by many of its residents.

The good news is that in Brooklyn, my beloved home city, numerous organizations are stepping up to provide comfort and support to those facing tough times, particularly during the holidays.

Spotlight on Community Initiatives

Photo via Canva.com

Brooklyn Community Services (BCS)

BCS tackles systemic poverty through a range of programs. By supporting educational success, leadership development, and stability in housing and employment, they empower various community groups, including those with disabilities and seniors. Their volunteer program is a vital link, connecting residents and businesses with meaningful opportunities to make a real difference in Brooklyn.

Mount Sinai Brooklyn

For over fifty years, Mount Sinai Brooklyn has been a bastion of community health. The commitment of their healthcare professionals extends beyond medical care to holistic community support. Their volunteer program is particularly commendable, engaging people from all walks of life in creating a healing and supportive environment for patients and their families.

For over fifty years, Mount Sinai Brooklyn has been a bastion of community health. The commitment of their healthcare professionals extends beyond medical care to holistic community support. Their volunteer program is particularly commendable, engaging people from all walks of life in creating a healing and supportive environment for patients and their families.

Brooklyn Org (Formerly The Brooklyn Community Foundation)

Brooklyn Org is committed to shaping Brooklyn as a model of equity and justice. Their approach offers multiple pathways for involvement, from membership to volunteering to establishing donor-advised funds. Participating in their programs is a chance to be part of Brooklyn’s evolving and hopeful future.

Parting Words

These organizations represent just a handful of the many groups working tirelessly to bring light to those in need during the holidays. Their dedication is a reflection of the community’s spirit of compassion and generosity.

As we immerse ourselves in holiday festivities, let’s also turn our thoughts to those less fortunate. A helping hand, a listening ear, or a shared blessing can make a world of difference. By uniting in compassion and action, we can ensure a more inclusive and caring holiday season for everyone.

Fondly,

Monique

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Women Whose Voices Amplify Philanthropy

Dear Friends,

With all that is going on in our world, I wanted to share this post about women, who I have followed for some time, are using their voices to amplify their views on philanthropy.

This list is not finite for there are so many more stories I plan to share with you. As we continue to navigate the harrowing impact of Covid-19, these acts of generosity remind me how important it is to reach back and support the most vulnerable in our society.

Most important of all, thank you for all that you do to help others. Please stay encouraged!

Sincerely,

Monique

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For You, the Quiet Philanthropists Who Never Pressed Pause

Dear Friends and Colleagues,

I have attempted to write this message on several occasions and each time I felt overwhelmed by the devastating impact of Covid-19 and didn’t quite know what to say.  For what feels like an eternity, we have been navigating what has quickly become our new normal. On Monday, June 8th, New York City’s economy will reopen and we will begin the enormous task of assessing the emotional and financial toll and creating new systems in order to survive.

As a member of the nonprofit community, I have seen first-hand the heroic support, provided by women and men like you – the quiet philanthropists – who showed up day after day to ensure the needs of your constituents and beneficiaries were met. From reaching out to your formal (and informal) networks, to providing food, shelter, clothing, money, housing and transportation, to enlisting vital support from everyone who would listen, you (we) stayed the course; sometimes at the expense of your own organization.

I would be remiss if I did not acknowledge the sacrifices made by our small/independent business owners. You have generously supported our essential workers and your colleagues in the non-profit community in numerous ways. From making cash contributions to donating goods and services freely and without being asked.  Regardless of your affiliation, you are the leaders and voices for this moment in history.

Thank you for all that you have done and continue to do.  You are truly a life-force for our local communities, nationally and globally. Please remember, no one is equipped to do this work alone. Continue to enlist the support that you need as you show up for others.

We appreciate you!

Monique Brizz-Walker

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Positioning Your Organization to Host 7-Figure Events || Envisioning Your Gala

Dear Friends and Colleagues,

Welcome to the Positioning Your Organization to Host 7-Figure Events™ series created to serve as a resource for non-profit leaders looking to host their first special event fundraiser, or reinvigorate a dormant event, but are overwhelmed by the steps involved.  In my previous article I provided insights to consider when Collaborating with Honorees on your signature fundraising event, which can be accessed by following this link.

Today I am pleased to share tips to keep in mind when planning your organization’s first (or reinvigorated) Grand Affair With Lasting Appeal (GALA). Unlike any other event you will host or imagine a GALA conveys a grand vision that has come to life; uniquely designed to create a memorable experience for prospects, donors and stakeholders.

For many attendees your event will be their first introduction to your organization; therefore you are charged with providing an experience that is exciting and informative, elegant and engaging. Whether the dress code is festive wear or business attire, black tie or white tie, your objective is to create an environment that will impress donors enough to convert them from passive observers into active participants.

Here are some tips to keep in mind when planning for your (GALA):

  1. Your GALA’s objectives should be well-defined and have measurable outcomes.  Most important of all, please take the time to gain clarity around why you have asked guests to gather and the message you want to convey.  This is also an opportunity to allow donors and stakeholders to interact with your program’s beneficiaries and see their philanthropy at work.
  2. Your GALA must have the appropriate team to achieve success. Every participant – honorees, gala committee members, emcees, entertainers, designers, staff and volunteers – must be committed to the vision or it simply will not work.
  3. Your GALA’s ticket and table prices must be structured to create a successful outcome. Funds raised will help strengthen working capital and create a new portal of donors who share your organization’s values. Your GALA will help set the stage for future events and your objective is to leave donors clamoring for ways to be involved.
  4. Your GALA’s look and feel should give the impression something special is going to take place.  The venue you choose is critical to achieving this objective.  While your event must feel special and worthy of your guests’ investment; please be mindful as you to not want to produce an event that will come across as wasteful to your target audience.  

High-level events are a great way to raise funds and build relationships but there are many steps involved.  However, with the right strategies you will be able to plan with precision and execute with excellence.

If I can support your efforts, please contact me at Monique@Eventstrategies4success.com.

Here’s to your success!

Monique

#philanthropy #nonprofitleaders #specialevents #specialeventfundraiser #nonprofitevents #galas #fundraisers

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Positioning Your Organization to Host 7-Figure Events || Collaborating with Corporate Honorees

Dear Friends and Colleagues,

Welcome to the Positioning Your Organization to Host 7-Figure Events™. I created this series to serve as a resource for non-profit leaders looking to host their first special event fundraiser, or reinvigorate a dormant event, but are overwhelmed by the steps involved. 

In my earlier article, I discussed Ways to Involve Donors When Making the Case For Support, which can be accessed via this link.  As you and your team work to implement sustainable fundraising strategies, one of the most rewarding moments is when a corporate chairman or CEO agrees to be honored.

Collaborating with an industry leader who recognizes the importance of strategically positioning your organization in the philanthropic marketplace can greatly impact your fundraising success. As your team prepares to take action, remember that corporate honorees must carefully align your organization’s needs with their broader social responsibility objectives.

Today, I am pleased to share some insights to consider when Collaborating with Honorees on your signature fundraising event. 

1. Corporate honorees have influence but do not have an open checkbook.  The good news is you are working with proven leaders.  Once they have a clear understanding of your needs and commit to the fundraising campaign, you will receive great support.

2. Corporate support may take many forms.  “Do you make it easy for others to support your work? When seeking corporate support, consider offering options like a one-time lead gift to fund a specific program area, a multi-year commitment to launch a new initiative, or a one-time lead gift to support your event paired with a pledge to secure extra funding through their network. Presenting clear and flexible opportunities can help potential corporate partners align their contributions with your organization’s goals.

3. Corporate honorees are careful with their investments.  CEOs take pride in knowing their resources (time, money, key personnel) add value to your organization’s bottom line.  At the same time, they take comfort in knowing your team will take an active role in fundraising efforts. 

4. Corporate communication generally takes place via a member of their executive team. Traditionally, this person will be a senior-level manager designated to help you and update the honoree.  Please honor and work within this structure.

5. Business etiquette goes a long way.  Your organization contact should have great interpersonal skills and be capable of communicate with business leaders with professionalism and tact.  This will help build a lasting relationship long after the event is over.

Additionally to generating essential funds for your organization, high-level events offer an excellent opportunity to strengthen relationships for future collaboration. While the process involves many steps, implementing the right strategies will allow you to plan with precision and execute with excellence.

If I can support your efforts please contact me at Monique@Eventstrategies4success.com.

Here’s to your success!

Fondly,

Monique

#philanthropy #nonprofitleaders #specialevents #specialeventfundraiser #nonprofitevents #galas #fundraisers

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Positioning Your Organization to Host 7-Figure Events || Ways to Involve Donors When Making the Case for Support

Dear Friends and Colleagues,

Welcome to the Positioning Your Organization to Host 7-Figure Events™ series created to serve as a resource for non-profit leaders looking to host their first special event fundraiser, or reinvigorate a dormant event, but are overwhelmed by the steps involved.  In my previous article, I shared strategies you can use to Create Momentum for Your Event, which can be accessed by following this link.

If you have been looking for unique opportunities to involve your most generous supporters, why not start with your event? Today I will share ways you can Ways to Involve Donors When Making the Case for Support.

1. Ask donors to collaborate. 

For donors with C-suite connections, invite them to help create strategies for soliciting contributions from others within this circle. Their insight can ensure your appeal is best positioned for a positive outcome.

2. Ask donors to lead.

For donors who enjoy the allure of events, and have the time and resources to ensure successful outcomes, invite them to take a leadership role on the fundraising committee. Excited and engaged donors are vital to your success.

3. Ask donors to host.

For donors who have access to networks critical to your organization’s long-term success, but cannot commit to a lengthy fundraising campaign, invite them to sponsor a pre-event activity or host private a reception to provide honorees with a more personal look at your organization.

4. Ask donors to mentor.

For donors who have served as ambassadors, but shy away from formal committees, invite them to mentor key team members and accompany them on in-person visits with prospects and community stakeholders.

When making the case for support, involving donors is key. With proper planning and patience, well-planned events can set the tone for six-or-seven-figure fundraising success.

If I can support your efforts, please contact me at Monique@Eventstrategies4success.com.

Here’s to your success!

Fondly,

Monique

#philanthropy #nonprofitleaders #specialevents #specialeventfundraiser #nonprofitevents #galas #fundraisers

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Positioning Your Organization to Host 7-Figure Events || Setting the Stage for Success

Dear Friends and Colleagues,

Welcome to the Positioning Your Organization to Host 7-Figure Events™ .   I created this series to serve as a resource for non-profit leaders who are interested in hosting their first special event fundraiser, or reinvigorating a dormant event, but may feel overwhelmed by the process.

One of the first things you must do is obtain buy-in from members of your leadership team, the board of directors and a small circle of influential donors – who will each play an important role in the fundraising campaign.  However, without a blueprint to follow, where will you begin?

Today I will share 5 essential questions to help inform your discussions with these key stakeholders.

1.  Why are you hosting this event?

There are many reasons why you have decided to host your signature event, chief among them is to generate income from table and ticket sales. That said, you should be able to clearly articulate how you will use the proceeds.  Will you add new programs and services, or enhance ones that already exist?  Will you participate in executive level training to further develop your leadership skills?  How will you invest in your team?

2.  Can you afford to do this?

Planning and executing large events can be expensive, and many unexpected costs will come up along the way.   You must honestly assess how much you can invest, set a budget and determine the impact of these expenses on your day-to-day operations.  Equally important, you must decide if you have enough cash on-hand to sustain the organization until the fundraising campaign generates income.

3.  Do you have sufficient resources?

Please keep in mind, this event will unfold as you continue to manage your daily responsibilities. You must continue to serve your beneficiaries, collaborate with stakeholders and manage your team. Therefore, you should carefully determine how you will manage the interruptions that generally accompany events of this magnitude.  Do you expect staff to shoulder the additional responsibilities or will you hire a professional team to provide assistance?

4.  How will you engage your supporters?

Some organizations are challenged around ways to keep donors informed and engaged after the event.  As you work to build your financial future, the quality of your interactions will be key.  Among the high-level touches sophisticated donors will expect are invitations to curated cultivation and scholarly events, in-person updates on your beneficiaries progress and where you see them in your organization’s future.

5.  How will you tell your hero stories?

If you showcase your beneficiaries during the event, you must do this in a way that honors them and presents their accomplishments in the best light.  Remember everyone will watch how you treat those you have pledged to serve.

Hosting your first signature fundraiser is not easy. However, once your event is fine-tuned, and enjoys a loyal base of committed supporters, it will prove to be profitable for your bottom line.  With proper planning and patience, you will be positioned to achieve six-or-seven figure event success.

If I can support your efforts, please contact me at Monique@Eventstrategies4success.com.

With kind regards,

Monique

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