As we at Event Strategies For Success bid farewell to the old year, we warmly embrace 2024 with hope, renewed energy, and great expectation.
The past year has been remarkable, filled with moments that challenged and inspired us. We’ve supported our clients through societal challenges, raising funds for critical initiatives. These efforts have sparked urgent conversations and meaningful actions in higher education access, healthcare delivery for underserved communities, and broader community development. We are honored, and humbled, to be a part of these efforts.
Looking ahead, we have enhanced our services and offerings and are excited to share them with you. We have refined our blog and are pleased to introduce ‘The Event Success Chronicles‘ as a new platform for interaction. Come spring, our revamped Signature Series Masterclasswill debut, offering fresh insights and strategies.
In the works is our ‘Event Strategist Handbook,’ which is set to provide a comprehensive resource with eBooks and guides to inform and inspire your event planning endeavors.
Our commitment to growth and learning in event strategy remains steadfast. Most importantly, we eagerly anticipate continuing this journey with you.
Over three decades in the nonprofit realm, I’ve seen firsthand that events are not just gatherings but potent catalysts for change and touchpoints for community building. Yet, opinions vary widely among nonprofit leaders, board members, volunteers, and community stakeholders.
For larger, financially solid nonprofit organizations with a robust major donor pipeline, events are often viewed as resource-intensive without an immediate ROI. Conversely, events are pivotal for emerging community-based nonprofits looking to raise their visibility and strengthen their major donor pipeline. They capture attention and funds otherwise inaccessible, becoming a focal point for an integrated fundraising strategy.
Having supported the fundraising agendas of established and emerging nonprofits, I appreciate the challenges smaller organizations face, particularly in capturing the attention of funders in the philanthropic marketplace.
Emerging community-based nonprofits often need help fitting within the rigid overhead funding models, leading them to innovative fundraising strategies like special events. Eager to grow their standing in the philanthropic world, these organizations often find special events the most effective option for maximizing their resources.
Remember, not every event is a gala! Several ticketed events occupy this space and are great investments for the host organization. From intimate donor dinners to community-wide festivals, the spectrum of events is as diverse as the causes they support. I will delve deeper into specific types of events in future posts.
Today, I want to share why many of the nonprofit leaders I support decide to host events:
Diversification of Revenue: Special events provide an additional income stream, complementing other fundraising efforts like grants, donations, and memberships. This diversification helps organizations maintain financial stability and reduce dependence on a single funding source.
Community Engagement: Special events serve as platforms for engaging the community and building stronger relationships with supporters. They unite donors, volunteers, and beneficiaries, creating a sense of belonging and shared purpose.
Increased Visibility: Special events can generate media coverage and social media buzz, increasing the organization’s visibility and engaging new donors, volunteers, and supporters who may become more involved with your organization.
Donor Cultivation: Special events allow nonprofits to interact with donors and prospects personally. They provide opportunities to cultivate relationships, express gratitude, and update on the organization’s accomplishments, potentially leading to increased future giving.
Funding Specific Projects: Nonprofits often use proceeds from special events to fund specific projects or initiatives not covered by earmarked funds. Attending donors learn about critical yet unfunded projects and initiatives that resonate with their values, potentially motivating them to increase their support.
Parting Thoughts
If you are leaning towards hosting events, remember the unique opportunity to showcase your organization before a group of prospects and donors who have enthusiastically accepted (and paid for) your invitation to learn more about your mission and programs.
The list I’ve mentioned needs to be completed, but it’s a good start to inform your present (or future) discussions. As you contemplate hosting your first or next event, consider these tangible benefits beyond fundraising.
Here at Event Strategies For Success, we frequently encounter the challenging ‘overhead myth’ in our work within the nonprofit sector. This myth, deeply entrenched in the assessment and support of organizations, originates from the ‘overhead ratio’ concept. This ratio compares a nonprofit’s budget allocation for administrative and operational costs, such as rent, utilities, and salaries, against its direct program expenses.
Historically, a low overhead ratio has been synonymous with nimbleness and effectiveness in the eyes of funders, rewarding such organizations for perceived “efficiency.” However, this view overlooks the complexities of nonprofit operations, especially for those serving underrepresented communities. Organizations deemed more “efficient” often benefit from robust revenue streams and in-kind support, such as reduced office space costs or endowed positions, which are not typically available to community-based nonprofits.
Many local organizations, particularly those serving the most vulnerable, navigate a different fundraising landscape. Their financial support often relies on government grants, limited corporate funding, and a significant focus on special events to meet various needs.
Funders’ adherence to the overhead myth fails to acknowledge the true nature of running a nonprofit. Delivering high-quality services necessitates significant investment in infrastructure, skilled staff, and operational support—factors essential for success but categorized as overhead. This misperception leads to several adverse outcomes:
Underfunding: Nonprofits struggling to secure sufficient resources often need help to scale or sustain their impact effectively.
Compromised Quality: To maintain a low overhead ratio, nonprofits may compromise program delivery due to overhead. As a result, critical areas may be underfunded, diminishing the quality of services offered.
Staff Retention Challenges: The emphasis on minimizing overhead can result in inadequate staff compensation and support, contributing to high turnover rates among capable employees.
Recognizing these issues, leading nonprofit authorities such as GuideStar (now part of Candid), the BBB, and Charity Navigator have long opposed using the overhead ratio as the primary measure of a nonprofit’s effectiveness. Their 2013 joint statement was a pivotal call to action, urging a more comprehensive approach to evaluating nonprofits.
Parting Thoughts
At Event Strategies For Success, while we recognize the necessity of prudent financial management, we also firmly believe that effective operation frequently necessitates reasonable overhead expenses. Adopting a nuanced perspective that appreciates the complexities of nonprofit management is essential for these organizations to achieve their missions and generate substantial impact.
In this context, I want to share a thought-provoking TED Talk by Dan Pallotta. He challenges traditional views on nonprofit operations and advocates for a paradigm shift from minimizing overhead to maximizing impact. Pallotta’s perspective aligns with our mission at Event Strategies For Success, where we strive to amplify our clients’ impact locally and globally. This talk prompts us to ponder our aspirations and resource allocation and redefine success to reflect the true essence of our transformative work.
I invite you to watch this inspiring talk and join us in rethinking how we approach funding and support for nonprofits, ensuring more effective outcomes for the communities they serve.
Important note: The images shown here are artist’s interpretations and not official representations of the brand, and there’s no affiliation or endorsement by the brand.
Dear Friends and Colleagues,
While Tiffany & Co.’s iconic blue boxes and dazzling diamonds often steal the spotlight, another side to the brand that deserves attention is its commitment to social impact and community engagement. Enter Tiffany’s Atrium Program, described as a platform that seeks to create a more diverse and inclusive jewelry industry through commitment, leadership, and learning—all of which are reflected in the program’s three core pillars: creativity, education, and community.’
The inspiration behind the name ‘Atrium’ is particularly meaningful, as the brand explains: it’s ‘inspired by the Return to Tiffany® heart tag necklace—a nod to both the heart as well as the center room around which a house is built’ (Tiffany & Co. Official Website). This multifaceted approach to philanthropy resonates deeply with our values at Event Strategies For Success.
This innovative program goes beyond checkbook philanthropy. Since its inception, Atrium has fostered deep partnerships and provided crucial funding, mentorship, and networking opportunities to empower individuals and organizations driving positive change.
So, how exactly does the Atrium Program shine its light? Let’s explore its three key pillars:
CREATIVITY
At the core of Tiffany Atrium’s ethos is recognizing artistic expression as a catalyst for change. By nurturing emerging artists, creatives, and designers, Tiffany Atrium continues to build upon its distinguished legacy and instigates a transformative wave across the industry. Tiffany & Co. collaborated with the renowned visual artist Derrick Adams to orchestrate the launch of this eagerly awaited program. The outcome of this partnership was nothing short of spectacular. Adams’ creation, ‘I Shine, You Shine, We Shine,’ not only celebrated the inauguration of Tiffany Atrium but also inspired its logo, standing as a radiant symbol of this collaborative endeavor.
In June 2024, the House revealed the second installment of Atrium’s Artist Collaboration Series featuring American multidisciplinary artist Nina Chanel Abney. Known for her vibrant, thought-provoking works that address themes of race, gender, and politics, Abney’s collaboration with Tiffany & Co. brings a new dimension to the Atrium Program. Her bold, expressive style will continue to push the boundaries of creativity and social impact within the jewelry industry, further solidifying Tiffany’s commitment to empowering diverse voices and fostering artistic innovation.
EDUCATION
At the heart of Tiffany & Co.’s ethos is a profound understanding of education as a critical driver of social mobility and success. Their commitment to nurturing future generations is evident in their substantial student and institutional development investment. Marking a significant milestone, Tiffany & Co. became the inaugural Maison in September 2022 to introduce LVMH’s Métiers d’Excellence Institute to the United States, welcoming its first cohort of eight apprentices.
This prestigious New York State Craft Apprentice Program offers a two-year immersive experience at Tiffany, where apprentices receive hands-on jewelry design and fabrication training. What’s particularly commendable is the program’s focus on inclusivity and diversity, deliberately reaching out to historically underrepresented communities. This initiative is a strategic step towards creating equitable opportunities and cultivating a diverse talent pool in the jewelry industry.
COMMUNITY
At the heart of the Atrium initiative is a deep-seated recognition of the importance of nurturing robust and dynamic communities. Atrium is dedicated to ‘connecting employees, students, and nonprofit leaders to grow and celebrate shared values.’ This commitment is vividly reflected in their collaborations with organizations such as the Lower East Side Girls Club, which provides young women and gender-expansive youth of color in New York City with opportunities for a healthy and prosperous future. Another key partner is Free Arts NYC, which leverages art and mentoring to uplift youth from underserved communities. These partnerships exemplify Tiffany & Co.’s steadfast dedication to community enrichment and empowerment.
PARTING WORDS
Atrium’s impact resonates far beyond its individual partnerships, setting in motion a wave of positive change and encouraging others to contribute to the movement for social good. So, when you next admire the luster of a Tiffany necklace or the brilliance of their diamond rings, remember there’s more than just luxury to the brand. Underneath its opulent exterior lies a heartfelt commitment to crafting a brighter future for all.
The Atrium Program stands as a shining example of this philosophy, demonstrating that the most profound beauty is not just in the sparkle of jewels, but in their ability to light the way towards a more equitable and just world.
In the nonprofit sector, organizing an event requires considerable thought and planning. In most instances these events are not solitary ventures; they thrive within a dynamic ecosystem where collaboration is essential for success. When the host organization partners with businesses, community organizations, and fellow nonprofits, they significantly enhance their impact, expand their reach, and create events that forge a lasting legacy.
The Synergy of Collaboration
Nonprofit collaborations with various stakeholders unlock a treasure trove of resources, expertise, and perspectives, leading to innovative and meaningful event experiences. For example, business partnerships give nonprofits access to marketing acuity, financial support, and technological insights. In contrast, community organizations offer a wealth of shared knowledge, diverse viewpoints, and the potential for pooling resources for more substantial outcomes.
Partnerships in Action: Inspiring Examples
Several nonprofits have leveraged the power of collaboration to orchestrate remarkable events:
The American Heart Association and Target: Their partnership produced the “Go Red for Women” series, raising awareness and funds for heart health.
The National Park Foundation and Subaru: This collaboration culminated in the “Subaru Share the Love Event,” supporting conservation efforts in U.S. national parks.
Habitat for Humanity and Lowe’s: Their joint efforts have led to numerous community-building projects, with Lowe’s supplying volunteers, tools, and materials.
The American Cancer Society and the African Methodist Episcopal Church: These organizations joined forces to address cancer-related issues, focusing on outreach, education, and the “80 by 2018 Colon Cancer Campaign.”
Organizations can enhance their event impact by adhering to these principles:
Identify Shared Goals: Align on objectives that resonate with all parties, like a nonprofit focusing on youth education teaming up with a corporation committed to STEM to boost access to STEM education in underserved areas.
Mutual Respect and Trust: Start the relationship by building a foundation with open communication. Regular check-ins allow nonprofits to share community insights, equipping corporations with the information they need to develop relevant, impactful funding strategies.
Defined Roles and Responsibilities: In a collaboration between a health-focused nonprofit and a pharmaceutical company, distinct roles like community outreach for the nonprofit and resource provision by the company prevent overlaps and leverage each partner’s strengths.
Effective Communication and Collaboration: Utilize shared digital platforms for updates, idea-sharing, and coordination. Regular meetings, whether virtual or in-person, sustain a robust collaborative relationship.
Continuous Evaluation and Improvement: Post-event, conduct joint surveys to gather feedback. This collaborative review can pinpoint areas for enhancement, guiding future strategy adaptations.
Parting Words
Collaboration in the nonprofit event sector goes beyond strategy; it embodies a philosophy of unity. Embracing partnerships transforms events into more than just fundraising opportunities; they become platforms that inspire, educate, and empower. This spirit of collaboration transforms nonprofit events into catalysts for positive change, leaving a lasting impact on our world.
In my nearly three-decade journey with esteemed nonprofit organizations, I have orchestrated various events, from fundraising initiatives to donor cultivation and re-engagement. A key lesson has been clear: a single event can spark positive changes and generate further beneficial outcomes for the host organization.
One instance close to my heart is this — a successful fundraising event that generates funds and heightens awareness of societal issues, bolsters volunteerism, strengthens community bonds, and ignites similar impactful initiatives. For me, events have a reach that extends beyond fundraising, acting as precursors of change, touching individual lives, and transforming communities.
The Multidimensional Impact of Nonprofit Events:
Awareness and Education: These events unite individuals and organizations to explore and discuss crucial issues. Picture a climate change-focused organization hosting an event with speakers, workshops, and films, effectively raising awareness of the issue’s global impact. A most recent example is Global Climate Strike: This international movement mobilizes students and young people to demand action on climate change. The last Global Climate Strike occurred in September 2023, with protests taking place in cities worldwide.
Inspiring Volunteerism: Do you have a soft spot for animals? Consider a dog walking event organized by a local animal shelter, where individuals and families are invited to spend time with dogs needing exercise and companionship while supporting a worthy cause.
Community Building: Do you enjoy working on initiatives that build relationships and bridge gaps between individuals and groups? Consider participating in a community center gathering that fosters relationship-building and a communal ethos. A monthly potluck dinner provides a casual and welcoming environment for people of all ages and backgrounds to come together and socialize. This widely popular format creates a feeling of belonging coupled with good food and engaging conversation.
Public Anecdotes
Feeding Families: A local food bank’s annual dinner raises $50,000, providing a month’s sustenance for 500 families, tangibly improving lives, and showcasing the real-world impact of such events.
Youth Empowerment: A leadership conference for high school students equips them with leadership skills. One attendee’s testimony of the life-changing event spurring her to initiate a community project underlines its profound influence.
Parting Words
Nonprofit events transcend the realm of fundraising; they are instrumental in reshaping perceptions, fostering community, and sparking action. They stand as a testament to the collective power in driving enduring change.
As you plan your next nonprofit event, think expansively. Reflect on the extensive impact and enduring legacy you wish to establish. How will your event create ripples through the community, leaving an indelible mark?
For many, the holiday season is synonymous with joy, togetherness, and celebration. It’s a time when people of all ages and backgrounds eagerly participate in festive events hosted by an array of organizations, from community non-profits to corporate entities. These gatherings, infused with a spirit of unity, are cornerstones of the season.
Simultaneously, the holiday period can be a poignant reminder of loneliness and hardship for others. This contrast is particularly striking in vibrant cities like New York, where the fast pace and constant excitement can unintentionally overshadow the struggles of those in need. Frank Sinatra’s iconic line, “I want to wake up in the city that never sleeps,” captures the essence of this bustling metropolis, yet it also hints at the hidden challenges faced by many of its residents.
The good news is that in Brooklyn, my beloved home city, numerous organizations are stepping up to provide comfort and support to those facing tough times, particularly during the holidays.
BCS tackles systemic poverty through a range of programs. By supporting educational success, leadership development, and stability in housing and employment, they empower various community groups, including those with disabilities and seniors. Their volunteer program is a vital link, connecting residents and businesses with meaningful opportunities to make a real difference in Brooklyn.
For over fifty years, Mount Sinai Brooklyn has been a bastion of community health. The commitment of their healthcare professionals extends beyond medical care to holistic community support. Their volunteer program is particularly commendable, engaging people from all walks of life in creating a healing and supportive environment for patients and their families.
For over fifty years, Mount Sinai Brooklyn has been a bastion of community health. The commitment of their healthcare professionals extends beyond medical care to holistic community support. Their volunteer program is particularly commendable, engaging people from all walks of life in creating a healing and supportive environment for patients and their families.
Brooklyn Org is committed to shaping Brooklyn as a model of equity and justice. Their approach offers multiple pathways for involvement, from membership to volunteering to establishing donor-advised funds. Participating in their programs is a chance to be part of Brooklyn’s evolving and hopeful future.
Parting Words
These organizations represent just a handful of the many groups working tirelessly to bring light to those in need during the holidays. Their dedication is a reflection of the community’s spirit of compassion and generosity.
As we immerse ourselves in holiday festivities, let’s also turn our thoughts to those less fortunate. A helping hand, a listening ear, or a shared blessing can make a world of difference. By uniting in compassion and action, we can ensure a more inclusive and caring holiday season for everyone.
As an event planner and avid aficionado of the holiday season, I am delighted to share insights on creating inviting spaces for unforgettable gatherings. Whether it’s a grand holiday party or an intimate dinner, the magic often begins at the dinner table.
My journey in tabletop design has evolved from timeless classics to a blend of deep colors, textures, and classic settings. I am pleased to share how my creativity has evolved with time.
Celebrating The Holidays at Home
Elegant Tabletop Tips
For those with a penchant for traditional settings and seeking fresh ideas for this holiday season, consider these thoughtfully curated tips:
Start with a Neutral Base: A classic white or ivory tablecloth sets a versatile stage.
Incorporate Luxe Textures: Velvet, linen, and lace add depth and luxury.
Embrace Metallic Accents: Gold or silver elements bring a festive sparkle.
Personalized Touches: Name cards and handwritten menus add a personal feel.
Lighting: Warm lighting from candles and fairy lights creates a cozy ambiance.
Image courtesy of Dall-E
Holiday Beverages
The highlight of any holiday celebration is often the toast. While there are many choices, Champagne holds a special place in my heart. Here are a few tips for the perfect Champagne experience:
Choosing the Right Champagne: Brut is timeless, while rosé adds sweetness.
Serving with Style: Chill to the ideal temperature and serve in elegant flutes.
Champagne Cocktails: Consider a Kir Royale or French 75 for a festive twist.
Photo by Subbotina Anna via Shutterstock.com
The Menu
Now, let’s talk about the heart of the gathering – the menu. Here are some simple yet elegant ideas:
Entrée: Herb-Crusted Roast Chicken, a universally loved dish, or Stuffed Bell Peppers for a vegetarian delight.
Sides: Roasted Root Vegetables for color, Garlic Mashed Potatoes for comfort, and Green Bean Almondine for crunch.
Dessert: Chocolate Fondue with fruits and marshmallows, and Mini Pavlovas for a sweet finish.
Photo by Zazarmora on Shutterstock.com
Wine Pairings
With Chicken: A light Sauvignon Blanc or Chardonnay.
With Vegetarian Dish: A Pinot Noir or a refreshing Rosé.
For Dessert: Sweet Moscato or a dessert wine like Port.
These dishes are not only delicious but also pair wonderfully with Champagne, ensuring your holiday meal is as memorable as it is flavorful.
luigi giordano via Shutterstock.com
Parting Thoughts
Creating an elegant holiday gathering is all about blending style, simplicity, and a touch of personal flair. I hope these ideas inspire you to create your own festive and unforgettable holiday experience. Cheers to a season filled with warmth, elegance, and joy!
With all that is going on in our world, I wanted to share this post about women, who I have followed for some time, are using their voices to amplify their views on philanthropy.
This list is not finite for there are so many more stories I plan to share with you. As we continue to navigate the harrowing impact of Covid-19, these acts of generosity remind me how important it is to reach back and support the most vulnerable in our society.
Most important of all, thank you for all that you do to help others. Please stay encouraged!
I have attempted to write this message on several occasions and each time I felt overwhelmed by the devastating impact of Covid-19 and didn’t quite know what to say. For what feels like an eternity, we have been navigating what has quickly become our new normal. On Monday, June 8th, New York City’s economy will reopen and we will begin the enormous task of assessing the emotional and financial toll and creating new systems in order to survive.
As a member of the nonprofit community, I have seen first-hand the heroic support, provided by women and men like you – the quiet philanthropists – who showed up day after day to ensure the needs of your constituents and beneficiaries were met. From reaching out to your formal (and informal) networks, to providing food, shelter, clothing, money, housing and transportation, to enlisting vital support from everyone who would listen, you (we) stayed the course; sometimes at the expense of your own organization.
I would be remiss if I did not acknowledge the sacrifices made by our small/independent business owners. You have generously supported our essential workers and your colleagues in the non-profit community in numerous ways. From making cash contributions to donating goods and services freely and without being asked. Regardless of your affiliation, you are the leaders and voices for this moment in history.
Thank you for all that you have done and continue to do. You are truly a life-force for our local communities, nationally and globally. Please remember, no one is equipped to do this work alone. Continue to enlist the support that you need as you show up for others.
