Elevating Nonprofits Through Fundraising Events: A New Year Message

Reflecting on 2024: Highlights & Insights

Holiday Compassion in Brooklyn: Supporting Those in Need

The Power of Helping Others. Volunteers serve with care and show compassion
Empowering Brooklyn residents through educational success, leadership development,
and community stability.
Shaping Brooklyn’s future through equity and justice initiatives.
Fostering growth and advancement for under-served families through education and support.
A pillar of community health for Brooklyn residents.
A vital advocate for racial justice and gender equality for over 130 years.

Top Tips for Unforgettable Holiday Celebrations


Gratitude in Action: Honoring Nonprofit Leaders and the Communities They Transform

The word Gratitude appears over a cornucopia

group oo people having a meeting


Volunteers, too, deserve our heartfelt thanks. They embody the spirit of service, often stepping forward without expectation of recognition. Volunteers amplify the efforts of nonprofit leaders, often serving as their hands and feet on the ground.

Whether by offering their time or expertise, volunteers are an indispensable part of realizing the visions nonprofit leaders work so tirelessly to bring to life.

As we celebrate the Season of Gratitude, it’s worth acknowledging how volunteerism fosters a sense of shared purpose and strengthens community bonds. Initiatives like volunteer exchange programs or joint community projects highlight the transformative power of collaboration—a testament to what we can achieve when we come together.




Age Friendly Central Brooklyn
American Foundation for the University of the West Indies (AFUWI)
Brooklyn Org
Brooklyn Metropolis Lions Club (BMLC)
Crown Heights Service Center (CHSC)
Metropolitan Black Bar Association (MBBA)
Nubian Conservatory of Music
Urban League of Long Island


Building Strong Partnerships: Leveraging Volunteerism for Nonprofit Growth

Transforming Vision into Impact: Key Fundraising Strategies for Nonprofits

Dear Friends and Colleagues,

Aspiring nonprofit leaders and heads of newly incorporated nonprofit organizations often start with boundless energy, unwavering hope, and great expectations.

As a special event fundraising consultant, I have supported leaders of emerging organizations for more than 30 years. During this time, I have learned some valuable tips and strategies that I would like to share with you.

Picture this: You and your team have spent countless hours refining your mission and creating programs and services to support those you have pledged to serve. You are eager to secure the funding to bring your vision to life. So, you identify potential funders, create a compelling pitch deck, write what you believe is the perfect introductory letter, and make your first case for support.

However, in your excitement, you may have overlooked a crucial step: aligning your idea with your prospective funder’s mission.

Consider stepping into your funder’s shoes. Beneath the seemingly calm demeanor is a funder who might be inundated with proposals, emails, phone calls, and requests for status reports from their higher-ups. They are impressed with many of the proposals vying for their attention. And in comes yours.

The question is, what sets your idea apart from the rest? It’s not just the brilliance of your idea or the polished presentation but how well your program resonates with their mission. When your goals align with the funders, you have successfully created a compelling case for support and truly resonated with the heart of their mission.

Now, let’s talk about storytelling. You’ve made it past the gatekeepers and successfully landed an interview with a potential funder or multiple funders, depending on the organization’s approach to grant-making. After pleasantries and introductions, you share your organization’s journey, weaving a narrative highlighting your triumphs, challenges, and impact. Your words paint vivid images of lives transformed, communities uplifted, and futures brightened.

But then comes the question: Can you share examples of how you plan to accomplish your mission? Do you have willing collaborators within the community? How many lives will your work transform? And, most importantly, how will you measure your impact?

If you still need to craft your story, now is the time. Remember, your job is to go beyond the pitch deck. Your narrative should serve as the bridge between your vision and the hearts of your potential supporters.

Collaboration and sustainability are critical to achieving lasting impact. When starting, you may not have all the pieces in place, but if you allow your commitment to building a sustainable model to guide you, you will develop your programs and services with prospective partners in mind.

Always remember that as your organization’s leader, you are building a structure that others will want to be part of. I have worked in both roles, as a fund-seeker and as a participatory grant maker, and one question always arises regardless of the role: Who will help you achieve your goals?

Before you say “no one,” remember that a lone wolf approach is generally a non-starter. Funders want to know more about collaborative efforts and partnerships that amplify impact. No one can sustain meaningful change alone, and recognizing this is critical to unlocking new opportunities.

Many nonprofit creators and thought leaders have encouraged me. I’m pleased to share this dynamic TED Talk by Lori Butterworth on Sustaining Compassion: A Nonprofit Story with you.

As you already know, rejection is part of this journey and a tough pill to swallow. Like all of us, you will grow weary of hearing “no,” as each can feel like a personal failure. It’s easy to internalize these rejections and let them erode your confidence and determination.

But here’s a crucial insight: You are not fundraising for yourself. You have a sacred trust and must find new ways to be of service. Adopting a defeatist attitude or withdrawing after rejection can halt your progress, but try not to stay in that space too long. Each rejection is a learning opportunity, a stepping stone toward refinement and eventual success. Remember, you are the steward of a mission that transcends individual setbacks.

The journey of nonprofit fundraising is one of perseverance, adaptability, and unwavering commitment. You can navigate this journey with confidence and clarity by aligning your mission, crafting compelling stories, focusing on collaboration and sustainability, and facing rejection with resilience. As Lori Butterworth’s story illustrates, you can handle anything if you don’t have to handle it alone.

If you are interested in learning about the work we do at Event Strategies For Succes, please click here. If you have more questions, please fill out this form.

Lastly, we would love to hear from you. Please share your feedback with us on the form in the link above.

With kind regards,

Monique

The Honoree/Organization Balance

Dear Friends and Colleagues,

As a fundraiser and event planner, one of the most promising moments comes when a client secures a corporate honoree (Chair and Chief Executive Officer of a global corporation). With this development, the organization is ready to implement a strategic fundraising campaign to meet, and exceed, the income goal.

Throughout my career, I’ve learned there is a delicate balance that must be maintained when working with a corporate honoree. It is equally important for organizations to acknowledge honorees also have expectations. This unique partnership can benefit both parties now and in the future. Today I am pleased to share some additional insights to add to your toolkit:

  1. Corporate honorees have great influence but do not come with an open checkbook. As leaders, they understand what is needed and are committed to supporting the fundraising campaign. As you enter into this process, please keep in mind support can take many forms, among them: (a) a one-time lead gift, (b) a multi-year sponsorship or (c) a one-time lead gift coupled with a pledge to secure additional support from their networks.
  2. Corporate honorees are careful with their investments; they take pride in knowing their resources (time, money, key personnel) add value to the bottom line. Corporate leaders will expect the organization to remain true to its mission, deliver on its promises and take an active role in fundraising.
  3. Corporate honorees are busy and their time is limited. Communication generally takes place via the honoree’s designee; an executive-level manager who works closely with Chair and Chief Executive Officer. Please honor and work within this structure.
  4. The organization should always work to strengthen its relationship with the corporate honoree. When appointing a staff member to work with the honoree’s designee, please select a senior manager who has good interpersonal skills and understands corporate etiquette. This will go a long way to building a lasting relationship after the event.
  5. The organization must be quick to say thank you and acknowledge all gifts, large and small, that come from the honoree’s efforts.

As always, I am here to support your efforts in any way that I can. For information, please visit http://www.eventstrategies4success.com. If I can be of assistance, please reach out to me at monique@Eventstrategies4success.com.

With kind regards,
Monique

Creating an Event Budget to Ensure Success

Dear Friends and Colleagues,

Fundraisers and event planners know the important role budgets play when working with business and organization leaders. The event budget serves as a guide when hiring vendors, can serve as an effective negotiating tool and will help keep track of expenses. While this process can be layered, and usually requires several revisions, it cannot be minimized. Today I am sharing some insights into the expense budget planning process. I will discuss how the expense budget impacts fundraising goals in future posts.

Over the years, one technique I have found to be helpful is to group expenses into categories. This is a quick way to compare items from multiple vendors and make adjustments as needed.

THE VENUE
Selecting the perfect venue gives leaders an opportunity to impress donors and stakeholders. When reviewing options, comparing the cost of each venue is key. Here are some items to examine:

  1. Venue (Room rental fee)
  2. Venue (Room taxes)
  3. Venue (Additional set-up time)
  4. Reception (menu)
  5. Reception (beverages)
  6. Reception (premium bar service)
  7. Reception (limited bar service)
  8. Dinner (menu)
  9. Dinner (wine and beverages)
  10. Speciality Dessert
  11. Catering Service Charge (ranges from 18 to 21%)
  12. Food & Beverage Tax (waived for non-profits)
  13. Tasting Fee
  14. Additional insurance usually in effect the day of the event and for a few days after

SAVE-THE-DATE NOTICE, THE FUNDRAISING CAMPAIGN & INVITATION
Once the venue is confirmed, the next step is organizing the campaign for support. I realize we live in a time where e-mail and social media are heavily used, I have come to realize many corporations, foundations and donors require – and appreciate – written requests for support. Social media and e-mail outreach can be used as a follow-up to a written request.  Here are some items to include:

  1. Save-the-date card (designer fee)
  2. Save-the-date card (printer fee)
  3. Fundraising package (designer fee)
  4. Fundraising package (printer fee)
  5. Invitation package (designer fee)
  6. Invitation package (printer fee)
  7. Postage
  8. Messengers and/or overnight delivery
  9. Programs and journals to be distributed at the event (designer fee)
  10. Programs and journals to be distributed at the event (printer fee)

COORDINATING THE PARTS
As we know, large fundraisers involve many moving parts. For events with a 7-figure fundraising goal, and an attendee goal of 750 -800 guests or more, the organization’s mailing list will need to be in the thousands. Coordinating these items before they are mailed requires hours of preparation. If in-house resources are not available, hiring an outside vendor is critical. Here are some line items to include in the budget:

  1. Mailing list preparation (includes bad address removal and updates)
  2. Fundraising package preparation
  3. Invitation package preparation

CREATING THE VISION FOR THE EVENT
This is where leadership and the dinner team work with the event decorator to plan the look of the room, signature colors and the impression they want to make on donors and supporters. Here are some items to include in the decor budget:

  1. Linen
  2. Chairs
  3. Chair cushions
  4. Centerpieces
  5. Stage decor
  6. Step and repeat banner
  7. Speciality lighting package
  8. Speciality lighting (delivery, installation and breakdown)
  9. Fee for the delivery and pick up of all rental items
  10. Ropes and stanchions
  11. Pipes and Drapery
  12. Plants to use in key areas

THE PROGRAM
Once guests have been seated, its time for the show to begin. Think of how embarrassed the President or Board chair will be to learn his/her remarks can’t be heard? If a video is planned, the playback must be exceptional. Here are some items to include in your budget to ensure a professional presentation:

  1. Podium
  2. Wireless microphones
  3. Teleprompters
  4. Video screens
  5. Video recorders
  6. Audio-visual technicians
  7. Video playback units
  8. Program producer
  9. Floor manager
  10. Floor assistants
  11. Entertainment/Musicians
  12. Entertainment/Instruments
  13. Professional photographer
  14. Stage construction

A FEW ADDITIONAL IMPORTANT ITEMS
From special gifts of appreciation to honorees and guests, to saying thank you to dinner chairs and key staff members, planning for these items early in the process will ensure no one is overlooked. Here are some items to add to this category:

  1. Gifts and giveaways for guests
  2. Special awards for honorees
  3. Honorarium for emcee and keynote speakers
  4. Transportation for emcee and keynote speakers and other VIPs
  5. Transportation incurred for key staff participating in monthly planning meetings
  6. Hotel accommodations for emcee, keynote speakers and other VIPs
  7. Thank you gifts for dinner chairs, volunteers and key staff members who worked on the event
  8. Refreshments provided at monthly planning meetings
  9. Miscellaneous office supplies
  10. Delivery costs to send items to the venue on the day of the event

MANAGING ALL OF THE DETAILS
As my colleagues will attest, planning a fundraiser of this size requires great skill and coordination. Many organizations will look to a professional event planner to ensure the careful management and execution of details. Here are fees you should incorporate into your budget:

  1. Event planner fee
  2. Event planner overhead/administrative costs
  3. Event planner out-of-pocket expenses

Thank you for spending a few moments out of your day with me. I hope today’s post has been helpful to you. If I can be of assistance, please contact me at Monique@Eventstrategies4success.com.

With kind regards,

Monique

 

 

 

 

Lessons Learned From Leaders

Dear Friends and Colleagues,

A dynamic group of young men and women invited me to share insights about my profession and the lessons I’ve gained from working with leaders.

Summarizing my role as a fundraiser and event planner took some time, as I tailored my message for a group of young adults. Still, discussing the lessons I’ve learned from business and organizational leaders required even more thought. With so much to share, I focused on providing information that would inspire them, provoke thoughtful reflection, and add value to their lives

  1. Leaders value partnerships. While a large part of my job is to identify needs, assess risks and organize talent, I am signing onto the organization’s mission. I am wedded to its success.
  2. Leaders value time. I always plan to be on time and make the most of every minute we have together.
  3. Leaders value preparation. I always prepare an agenda for it shows I am paying attention to the organization’s needs.
  4. Leaders value professionalism. My skills, attitude and enthusiasm are always on display.
  5. Leaders appreciate having time to adjust to new partnerships. When working with a new client, I always allow extra time to build rapport.
  6. Leaders value flexibility. During meetings, I understand that the agenda serves as a guide, fundraising objectives may change and each team member learns at a different rate. As such, I must be prepared to make reasonable shifts when needed.
  7. Leaders value the bottom line. I am transparent about all costs, why extra resources are needed and how the investment will add to the success of the project.

Thank you for spending a few moments out of your day with me. If I can be of assistance, please contact me at Monique@Eventstrategies4success.com.

With kind regards,

Monique

Do I Have Time to Plan A Successful Fundraising Event?

Dear Friends and Colleagues,

Time is moving quickly, and we’re already in the second week of February! At this pace, spring will be here before we know it.

Recently, a member of a community-based organization asked me whether it’s possible to plan a successful fundraising event for May—just three months away. This will be their first major event, and understandably, they’re feeling a bit anxious. The good news is that the date and venue will be finalized this week, which is an important first step.

Answering their question isn’t as simple as a yes or no. As a professional, my role is to outline the necessary steps, develop a strategic approach to ensure a successful outcome, and help set the foundation for future fundraising efforts.

Last week, I met with the organization’s leadership team to better understand their needs. I prepared an agenda and asked targeted questions to guide the discussion, creating a framework for internal conversations and decisions moving forward.

Today, I’m sharing some key takeaways from our meeting. If you find these insights helpful, I encourage you to add them to your toolkit as you plan your next fundraiser.

  1. What is your budget for this event? How much money would you like to raise? How much do you need to raise to break even? This will help decide how much to charge for underwriters and lead sponsors, tables and individual tickets.
  2. Do you have a list of donors and prospects? If so, what shape is the list in? Is it current? When was the last time it was updated?
  3. How engaged are your Board members and stakeholders? Can you count on them to find additional prospects, make appropriate asks and provide their personal financial support? Do you envision a special time before the event so that Board members and organization leaders can personally thank underwriters and lead sponsors?
  4. What is your vision for this event? Would you like to host a luncheon or dinner? If you plan to host a dinner, is this a formal or semi-formal occasion?
  5. Have you thought about your support team? How will the event be managed and executed? Moreover, to partnering with a fundraising and event management professional, who will help with public relations and communications?
  6. What is the call to action? How will you engage supporters in your work after the event? Who will create the follow-up plan?

I will provide the answers to these questions, along with tips on how to plan and executive successful events, in future blog posts. Until then, if you have questions or if I can be of assistance, please contact me at Monique@Eventstrategies4success.com.

With kind regards,

Monique

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