What’s Your Visual Brand?

March 28, 2018 - shutterstock_154738418

Dear Friends and Colleagues,

Happy Spring!  May your days be filled with sunshine.

After speaking with several business owners who are at various stages of growth, I have greater clarity on how important it is for me to create a visual brand that reflects my company’s identity.  While I am still working on a few final details, I feel much more confident with the direction I have chosen.

Initially I admit feeling overwhelmed, but after doing my homework I found two wonderful resources to guide me; the first came from the pages of Entrepreneur Magazine and the second came from ArtVersion, a creative branding agency with three offices in the United States.

Peter Gasca, author of the article for Entrepreneur Magazine, gives high marks to companies for producing great content; but he also stresses the important role the right images play in getting noticed.  To access the article, please click here.

ArtVersion, a top-tier branding agency known for designing experiences, takes an integrated approach when working with clients who are leaders in their industry.  From what I can see, they leave no stone unturned.  ArtVersion brings a creative, yet strategic, approach to everything they do.  To see their work, please click here.

Lastly, I am a visual person so images are really important to me.  As such, I have created an inspiration board and have included it in today’s post.

If you are creating the visual brand for your company, or working with a client on an upcoming event and need ideas, there are many options to consider.  Most important of all, follow with your heart and trust your instincts.

With kind regards,

Monique

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