What’s Your Visual Brand?
Dear Friends and Colleagues,
Happy Spring! May your days be filled with sunshine.
After speaking with several business owners who are at various stages of growth, I have greater clarity on how important it is for me to create a visual brand that reflects my company’s identity. While I am still working on a few final details, I feel much more confident with the direction I have chosen.
Initially I admit feeling overwhelmed, but after doing my homework I found two wonderful resources to guide me; the first came from the pages of Entrepreneur Magazine and the second came from ArtVersion, a creative branding agency with three offices in the United States.
Peter Gasca, author of the article for Entrepreneur Magazine, gives high marks to companies for producing great content; but he also stresses the important role the right images play in getting noticed. To access the article, please click here.
ArtVersion, a top-tier branding agency known for designing experiences, takes an integrated approach when working with clients who are leaders in their industry. From what I can see, they leave no stone unturned. ArtVersion brings a creative, yet strategic, approach to everything they do. To see their work, please click here.
Lastly, I am a visual person so images are really important to me. As such, I have created an inspiration board and have included it in today’s post.
If you are creating the visual brand for your company, or working with a client on an upcoming event and need ideas, there are many options to consider. Most important of all, follow with your heart and trust your instincts.
With kind regards,