Tips for Effective Crisis Management

shutterstock_104446280 copy

Dear Friends and Colleagues:

There is one thing special event planners know for sure — the highs and lows of this business are real!

One week, we may be celebrating a successful event or product launch. The next week, we could be navigating a plethora of event-related challenges.  What happens when things go wrong?  What safeguards can we put in place?

Former NFL Senior Vice President Frank Supovitz, who is now President and CEO of Fast Track Events and Entertainment, planned Super Bowl XLVII and recalls vividly when the lights went out in the Superdome.  Today, I would like to share his sage advice on how to manage during a crisis.

Before I share the “Dos and Don’ts” here are Frank’s 6 Ps for event planning.


Here are Frank’s Dos and Don’ts for Crisis Management.

  1. Don’t Panic.
    Panicking doesn’t solve anything.  It paralyzes decision-making.  This is your time to Lead.  Even if you don’t quite know what to do, it is important to keep everyone working together for solution.
  2. Don’t React.
    This is a time for measured decision-making.  Keep in mind, you are reacting to a symptom of what is wrong, not the cause.  Do Assess What’s Going On.  Avoid paralysis through analysis.  This is a time for rational decision-making.
  3. Don’t Get Caught By The Predictable.
    Always think “what if.”  As the event leader, this is the time to play “preventive defense.”  Determine Plan A, Plan B and Plan C.
  4. Don’t Walk Alone.
    In order to be successful, you must have a great team in place.  Empower them to make decisions that can help you in your time of crisis.
  5. Don’t Be An Information Hog.
    Secrecy has no place during a crisis.  Always communicate with your team and provide updates as frequently and clearly as needed.
  6. Don’t Take Your Eye Off The Ball.
    Remember to prioritize.  Don’t spend your time focusing on what happened 2 hours ago.  Try to stay in the moment and manage what is taking place now.
  7. Don’t Blame.
    Assessing blame is the last thing that you should do.  After the event is over, you and your team should spend quality time investigating what went wrong so that you can build in contingencies for the future.
  8. Take Time to Rehearse.
    Bring together your team and rehearse your event several times before it actually begins.  This process will allow you to build trust and confidence and allows for contingencies.

In closing, I thought you would like to hear from directly from Frank.  Please follow this link to learn more about What To Do When Things Go Wrong At Events.

Frank Supovitz, President & CEO, Fast Traffic Events
Frank Supovitz, President & CEO, Fast Traffic Events and Entertainment

Happy Planning!



Frank Supovitz appears courtesy of Event Innovation Forum as recorded by Biz Bash Events and Entertainment –



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: