Obtaining Clarity Around Your Vision

Dear Friends and Colleagues:

It is no secret that we, as event planners, find parties and gatherings to be exciting.  This is one of the main reasons why we work such long hours; frequently allowing event-related plans to permeate our weekends and holidays.  We have seen how excited guests are at the chance to come together and celebrate an organization they truly believe in.

When working with organization leaders who are new to this field, we must be mindful for they have so much new information to process as they continue to manage their day-to-day operations.  Before you can confidently say to your client “Let’s Begin” you will have spent countless hours setting an attainable goal.

Several questions will come up at the outset.  However with perseverance and cooperation, from leaders and stakeholders, your next steps will be clear.  Here is one idea to start the conversation.

SAMPLE GOAL

Our organization is looking to raise funds for our mission and program.  Our annual gala, with a fundraising goal of $xxx is critical to our success.  Through this event (and event-related outreach efforts), we will look to engage our existing donor base, and recruit new donors.

HOW WILL YOU MEASURE SUCCESS?  HERE ARE SOME WAYS TO CONSIDER.

• Our organization would like to raise $xx from xx number of individuals and xx number of corporate sponsors.
• We would like to see xx% or our top organizational donors attend the event.
• We would also like to see last year’s event donors increase their giving by xx% this year.
• Lastly, we would like to see xx% of the guests commit to an additional gift the day (or night) of the event.

With a clearly defined goal, you can guide your organization forward with confidence and purpose.  There will be many challenges along the way, but there is nothing more rewarding than moving past challenges with demonstrated successes.  Remember, this is why we do what we do!

Lastly, we love success stories and would appreciate hearing from you.  Please take a moment and let us know what you think.

Happy Planning.

Monique