Dear Friends and Colleagues,
Today, I would like to spend a few moments acknowledging a special group of individuals who, in many ways, are the lifeblood of nonprofit organizations—the hidden philanthropists.
The Intrigue of Unassuming Donors
My journey into nonprofit fundraising began at an art museum in Brooklyn, where I encountered the intriguing world of unassuming donors whose motivations and backgrounds piqued my curiosity. With their quiet generosity, these hidden philanthropists played a vital role in sustaining the museum’s cultural programs and collections. Today, after years of experience, I understand the profound impact of their contributions extending far beyond any institution’s walls..
In the March 29, 2023 edition of NonProfit Pro, Dr. Keith Leaphart, founder of Philanthropi and board chair for The Lenfest Foundation, predicted that organizations would increasingly celebrate everyday philanthropists. These unsung heroes, who shun the spotlight, are committed to making a difference in their community. Dr. Leaphart emphasized that acknowledging these contributions helps further engage everyday donors, creating a steady stream of donations to sustain nonprofit work.
Fundraising 101: A Deeper Understanding
Initially, fundraising seemed straightforward: explain the mission, identify potential donors, and make the ask. However, working with various organizations over the years shattered this simplistic view. After eight years, I shifted my focus to advocating for marginalized groups as an employee and a volunteer. This transition exposed me to the harsh realities of fundraising, where struggles for visibility and resources supporting marginalized groups seeking access to quality healthcare, higher education, affordable housing, business, and community development were heightened. In this context, the role of unsung benefactors, highlighted by Dr. Leaphart, became increasingly critical.
Lessons From the Field
Over the next two decades, I worked with various organizations, from a museum finding its first home to a foundation supporting scholars at one of the finest global educational systems in the Caribbean. Each experience deepened my understanding of different groups’ challenges and the indispensable role of unsung benefactors. I learned how local acts of giving, often quiet and personal, can ripple out to create a global impact. This realization added a new dimension to my appreciation of philanthropy.
A Remarkable Woman, an Unforgettable Gift and Legacy
Hattiesburg native Oseola McCarty’s unexpected planned gift to The University of Southern Mississippi made global news in the mid-’90s, not because it was the most significant gift ever made, but because the woman behind the gift captured the hearts of all who heard her story.
In 1995, McCarty designated USM as the beneficiary of a $150,000 planned gift, forever changing philanthropy at the University. As an 87-year-old laundress who lived frugally, this gift represented most of her life savings. The University established an endowment in her name, and to date, $631,397 in scholarships have been awarded to 130 students from South Mississippi.
Parting Thoughts: The Global Reach of Local Giving
Parting Thoughts: Appreciating the Global Reach of Local Giving
After spending more than three decades in New York City’s nonprofit sector, I’ve learned to recognize and celebrate all forms of philanthropy. Reflecting on my journey, I am struck by the interconnected nature of philanthropic efforts. From a modest donation at a local charity event to strategic investments by a venerable community foundation to support older adults in Brooklyn, NY, every act of giving is part of a larger tapestry of global philanthropy. This idea aligns with my article’s visual metaphor of the world map, illustrating how individual acts of kindness contribute to a vibrant, interconnected global impact.
Embracing Dr. Leaphart’s insights, I understand the power of collective giving and the impact of every donor, big or small. As we progress, we should honor all philanthropists – from high-profile donors to quiet, consistent supporters – acknowledging their invaluable contributions to our society.
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Fondly,
Monique
Acknowledgments
Dr. Keith Leaphart in “Celebrating Everyday Philanthropists” NonProfit Pro, March 29, 2023.
