Tag: Event Strategies For Success

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Breaking the Barriers: Overcoming the Nonprofit Overhead Myth for Greater Impact

Dear Friends and Colleagues,

Here at Event Strategies For Success, we frequently encounter the challenging ‘overhead myth’ in our work within the nonprofit sector. This myth, deeply entrenched in the assessment and support of organizations, originates from the ‘overhead ratio’ concept. This ratio compares a nonprofit’s budget allocation for administrative and operational costs, such as rent, utilities, and salaries, against its direct program expenses.

Historically, a low overhead ratio has been synonymous with nimbleness and effectiveness in the eyes of funders, rewarding such organizations for perceived “efficiency.” However, this view overlooks the complexities of nonprofit operations, especially for those serving underrepresented communities. Organizations deemed more “efficient” often benefit from robust revenue streams and in-kind support, such as reduced office space costs or endowed positions, which are not typically available to community-based nonprofits.

Many local organizations, particularly those serving the most vulnerable, navigate a different fundraising landscape. Their financial support often relies on government grants, limited corporate funding, and a significant focus on special events to meet various needs.

Funders’ adherence to the overhead myth fails to acknowledge the true nature of running a nonprofit. Delivering high-quality services necessitates significant investment in infrastructure, skilled staff, and operational support—factors essential for success but categorized as overhead. This misperception leads to several adverse outcomes:

  • Underfunding: Nonprofits struggling to secure sufficient resources often need help to scale or sustain their impact effectively.
  • Compromised Quality: To maintain a low overhead ratio, nonprofits may compromise program delivery due to overhead. As a result, critical areas may be underfunded, diminishing the quality of services offered.
  • Staff Retention Challenges: The emphasis on minimizing overhead can result in inadequate staff compensation and support, contributing to high turnover rates among capable employees.

Recognizing these issues, leading nonprofit authorities such as GuideStar (now part of Candid), the BBB, and Charity Navigator have long opposed using the overhead ratio as the primary measure of a nonprofit’s effectiveness. Their 2013 joint statement was a pivotal call to action, urging a more comprehensive approach to evaluating nonprofits.

Parting Thoughts

At Event Strategies For Success, while we recognize the necessity of prudent financial management, we also firmly believe that effective operation frequently necessitates reasonable overhead expenses. Adopting a nuanced perspective that appreciates the complexities of nonprofit management is essential for these organizations to achieve their missions and generate substantial impact.

In this context, I want to share a thought-provoking TED Talk by Dan Pallotta. He challenges traditional views on nonprofit operations and advocates for a paradigm shift from minimizing overhead to maximizing impact. Pallotta’s perspective aligns with our mission at Event Strategies For Success, where we strive to amplify our clients’ impact locally and globally. This talk prompts us to ponder our aspirations and resource allocation and redefine success to reflect the true essence of our transformative work.

I invite you to watch this inspiring talk and join us in rethinking how we approach funding and support for nonprofits, ensuring more effective outcomes for the communities they serve.

Fondly,

Monique

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Beyond the Bling: How Tiffany & Co.’s Atrium Program Shines a Light on Social Impact

Important note: The images shown here are artist’s interpretations and not official representations of the brand, and there’s no affiliation or endorsement by the brand. 

Dear Friends and Colleagues,

While Tiffany & Co.’s iconic blue boxes and dazzling diamonds often steal the spotlight, another side to the brand that deserves attention is its commitment to social impact and community engagement. Enter Tiffany’s Atrium Program, described as a platform that seeks to create a more diverse and inclusive jewelry industry through commitment, leadership, and learning—all of which are reflected in the program’s three core pillars: creativity, education, and community.’

The inspiration behind the name ‘Atrium’ is particularly meaningful, as the brand explains: it’s ‘inspired by the Return to Tiffany® heart tag necklace—a nod to both the heart as well as the center room around which a house is built’ (Tiffany & Co. Official Website). This multifaceted approach to philanthropy resonates deeply with our values at Event Strategies For Success.

This innovative program goes beyond checkbook philanthropy. Since its inception, Atrium has fostered deep partnerships and provided crucial funding, mentorship, and networking opportunities to empower individuals and organizations driving positive change.

So, how exactly does the Atrium Program shine its light? Let’s explore its three key pillars:

CREATIVITY

At the core of Tiffany Atrium’s ethos is recognizing artistic expression as a catalyst for change. By nurturing emerging artists, creatives, and designers, Tiffany Atrium continues to build upon its distinguished legacy and instigates a transformative wave across the industry. Tiffany & Co. collaborated with the renowned visual artist Derrick Adams to orchestrate the launch of this eagerly awaited program. The outcome of this partnership was nothing short of spectacular. Adams’ creation, ‘I Shine, You Shine, We Shine,’ not only celebrated the inauguration of Tiffany Atrium but also inspired its logo, standing as a radiant symbol of this collaborative endeavor.

In June 2024, the House revealed the second installment of Atrium’s Artist Collaboration Series featuring American multidisciplinary artist Nina Chanel Abney. Known for her vibrant, thought-provoking works that address themes of race, gender, and politics, Abney’s collaboration with Tiffany & Co. brings a new dimension to the Atrium Program. Her bold, expressive style will continue to push the boundaries of creativity and social impact within the jewelry industry, further solidifying Tiffany’s commitment to empowering diverse voices and fostering artistic innovation.

EDUCATION

At the heart of Tiffany & Co.’s ethos is a profound understanding of education as a critical driver of social mobility and success. Their commitment to nurturing future generations is evident in their substantial student and institutional development investment. Marking a significant milestone, Tiffany & Co. became the inaugural Maison in September 2022 to introduce LVMH’s Métiers d’Excellence Institute to the United States, welcoming its first cohort of eight apprentices.

This prestigious New York State Craft Apprentice Program offers a two-year immersive experience at Tiffany, where apprentices receive hands-on jewelry design and fabrication training. What’s particularly commendable is the program’s focus on inclusivity and diversity, deliberately reaching out to historically underrepresented communities. This initiative is a strategic step towards creating equitable opportunities and cultivating a diverse talent pool in the jewelry industry.

COMMUNITY

Important note: The images shown here are artist's interpretations and not official representations of the brand, and there's no affiliation or endorsement by the brand. 

At the heart of the Atrium initiative is a deep-seated recognition of the importance of nurturing robust and dynamic communities. Atrium is dedicated to ‘connecting employees, students, and nonprofit leaders to grow and celebrate shared values.’ This commitment is vividly reflected in their collaborations with organizations such as the Lower East Side Girls Club, which provides young women and gender-expansive youth of color in New York City with opportunities for a healthy and prosperous future. Another key partner is Free Arts NYC, which leverages art and mentoring to uplift youth from underserved communities. These partnerships exemplify Tiffany & Co.’s steadfast dedication to community enrichment and empowerment.

PARTING WORDS

Atrium’s impact resonates far beyond its individual partnerships, setting in motion a wave of positive change and encouraging others to contribute to the movement for social good. So, when you next admire the luster of a Tiffany necklace or the brilliance of their diamond rings, remember there’s more than just luxury to the brand. Underneath its opulent exterior lies a heartfelt commitment to crafting a brighter future for all.

The Atrium Program stands as a shining example of this philosophy, demonstrating that the most profound beauty is not just in the sparkle of jewels, but in their ability to light the way towards a more equitable and just world.

Have a great day!

With kind regards,

Monique

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The Nonprofit Event Ecosystem: Collaborations that Amplify Impact

Dear Friends and Colleagues,

In the nonprofit sector, organizing an event requires considerable thought and planning. In most instances these events are not solitary ventures; they thrive within a dynamic ecosystem where collaboration is essential for success. When the host organization partners with businesses, community organizations, and fellow nonprofits, they significantly enhance their impact, expand their reach, and create events that forge a lasting legacy.

The Synergy of Collaboration

Nonprofit collaborations with various stakeholders unlock a treasure trove of resources, expertise, and perspectives, leading to innovative and meaningful event experiences. For example, business partnerships give nonprofits access to marketing acuity, financial support, and technological insights. In contrast, community organizations offer a wealth of shared knowledge, diverse viewpoints, and the potential for pooling resources for more substantial outcomes.

Partnerships in Action: Inspiring Examples

Several nonprofits have leveraged the power of collaboration to orchestrate remarkable events:

  • The American Heart Association and Target: Their partnership produced the “Go Red for Women” series, raising awareness and funds for heart health.
  • The National Park Foundation and Subaru: This collaboration culminated in the “Subaru Share the Love Event,” supporting conservation efforts in U.S. national parks.
  • Habitat for Humanity and Lowe’s: Their joint efforts have led to numerous community-building projects, with Lowe’s supplying volunteers, tools, and materials.
  • The American Cancer Society and the African Methodist Episcopal Church: These organizations joined forces to address cancer-related issues, focusing on outreach, education, and the “80 by 2018 Colon Cancer Campaign.”

Cultivating Meaningful Collaborations: Action Steps

Organizations can enhance their event impact by adhering to these principles:

  • Identify Shared Goals: Align on objectives that resonate with all parties, like a nonprofit focusing on youth education teaming up with a corporation committed to STEM to boost access to STEM education in underserved areas.
  • Mutual Respect and Trust: Start the relationship by building a foundation with open communication. Regular check-ins allow nonprofits to share community insights, equipping corporations with the information they need to develop relevant, impactful funding strategies.
  • Defined Roles and Responsibilities: In a collaboration between a health-focused nonprofit and a pharmaceutical company, distinct roles like community outreach for the nonprofit and resource provision by the company prevent overlaps and leverage each partner’s strengths.
  • Effective Communication and Collaboration: Utilize shared digital platforms for updates, idea-sharing, and coordination. Regular meetings, whether virtual or in-person, sustain a robust collaborative relationship.
  • Continuous Evaluation and Improvement: Post-event, conduct joint surveys to gather feedback. This collaborative review can pinpoint areas for enhancement, guiding future strategy adaptations.

Parting Words

Nonprofit and for profit community partnership

Collaboration in the nonprofit event sector goes beyond strategy; it embodies a philosophy of unity. Embracing partnerships transforms events into more than just fundraising opportunities; they become platforms that inspire, educate, and empower. This spirit of collaboration transforms nonprofit events into catalysts for positive change, leaving a lasting impact on our world.

Fondly,

Monique

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The Ripple Effect: The Transformative Power of Nonprofit Events

Dear Friends and Colleagues,

In my nearly three-decade journey with esteemed nonprofit organizations, I have orchestrated various events, from fundraising initiatives to donor cultivation and re-engagement. A key lesson has been clear: a single event can spark positive changes and generate further beneficial outcomes for the host organization.

One instance close to my heart is this — a successful fundraising event that generates funds and heightens awareness of societal issues, bolsters volunteerism, strengthens community bonds, and ignites similar impactful initiatives. For me, events have a reach that extends beyond fundraising, acting as precursors of change, touching individual lives, and transforming communities.

The Multidimensional Impact of Nonprofit Events:

  • Awareness and Education: These events unite individuals and organizations to explore and discuss crucial issues. Picture a climate change-focused organization hosting an event with speakers, workshops, and films, effectively raising awareness of the issue’s global impact. A most recent example is Global Climate Strike: This international movement mobilizes students and young people to demand action on climate change. The last Global Climate Strike occurred in September 2023, with protests taking place in cities worldwide.
  • Inspiring Volunteerism: Do you have a soft spot for animals? Consider a dog walking event organized by a local animal shelter, where individuals and families are invited to spend time with dogs needing exercise and companionship while supporting a worthy cause.
  • Community Building: Do you enjoy working on initiatives that build relationships and bridge gaps between individuals and groups? Consider participating in a community center gathering that fosters relationship-building and a communal ethos. A monthly potluck dinner provides a casual and welcoming environment for people of all ages and backgrounds to come together and socialize. This widely popular format creates a feeling of belonging coupled with good food and engaging conversation.

Public Anecdotes

  • Feeding Families: A local food bank’s annual dinner raises $50,000, providing a month’s sustenance for 500 families, tangibly improving lives, and showcasing the real-world impact of such events.
  • Youth Empowerment: A leadership conference for high school students equips them with leadership skills. One attendee’s testimony of the life-changing event spurring her to initiate a community project underlines its profound influence.

Parting Words

Nonprofit events transcend the realm of fundraising; they are instrumental in reshaping perceptions, fostering community, and sparking action. They stand as a testament to the collective power in driving enduring change.

As you plan your next nonprofit event, think expansively. Reflect on the extensive impact and enduring legacy you wish to establish. How will your event create ripples through the community, leaving an indelible mark? 

Here are a few resources to spur your creativity:

Thank you for all you do! Have an amazing day.

Fondly,

Monique

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Women Whose Voices Amplify Philanthropy

Dear Friends,

With all that is going on in our world, I wanted to share this post about women, who I have followed for some time, are using their voices to amplify their views on philanthropy.

This list is not finite for there are so many more stories I plan to share with you. As we continue to navigate the harrowing impact of Covid-19, these acts of generosity remind me how important it is to reach back and support the most vulnerable in our society.

Most important of all, thank you for all that you do to help others. Please stay encouraged!

Sincerely,

Monique

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Positioning Your Organization to Host 7-Figure Events || Envisioning Your Gala

Dear Friends and Colleagues,

Welcome to the Positioning Your Organization to Host 7-Figure Events™ series created to serve as a resource for non-profit leaders looking to host their first special event fundraiser, or reinvigorate a dormant event, but are overwhelmed by the steps involved.  In my previous article I provided insights to consider when Collaborating with Honorees on your signature fundraising event, which can be accessed by following this link.

Today I am pleased to share tips to keep in mind when planning your organization’s first (or reinvigorated) Grand Affair With Lasting Appeal (GALA). Unlike any other event you will host or imagine a GALA conveys a grand vision that has come to life; uniquely designed to create a memorable experience for prospects, donors and stakeholders.

For many attendees your event will be their first introduction to your organization; therefore you are charged with providing an experience that is exciting and informative, elegant and engaging. Whether the dress code is festive wear or business attire, black tie or white tie, your objective is to create an environment that will impress donors enough to convert them from passive observers into active participants.

Here are some tips to keep in mind when planning for your (GALA):

  1. Your GALA’s objectives should be well-defined and have measurable outcomes.  Most important of all, please take the time to gain clarity around why you have asked guests to gather and the message you want to convey.  This is also an opportunity to allow donors and stakeholders to interact with your program’s beneficiaries and see their philanthropy at work.
  2. Your GALA must have the appropriate team to achieve success. Every participant – honorees, gala committee members, emcees, entertainers, designers, staff and volunteers – must be committed to the vision or it simply will not work.
  3. Your GALA’s ticket and table prices must be structured to create a successful outcome. Funds raised will help strengthen working capital and create a new portal of donors who share your organization’s values. Your GALA will help set the stage for future events and your objective is to leave donors clamoring for ways to be involved.
  4. Your GALA’s look and feel should give the impression something special is going to take place.  The venue you choose is critical to achieving this objective.  While your event must feel special and worthy of your guests’ investment; please be mindful as you to not want to produce an event that will come across as wasteful to your target audience.  

High-level events are a great way to raise funds and build relationships but there are many steps involved.  However, with the right strategies you will be able to plan with precision and execute with excellence.

If I can support your efforts, please contact me at Monique@Eventstrategies4success.com.

Here’s to your success!

Monique

#philanthropy #nonprofitleaders #specialevents #specialeventfundraiser #nonprofitevents #galas #fundraisers

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The Honoree/Organization Balance

Dear Friends and Colleagues,

As a fundraiser and event planner, one of the most promising moments comes when a client secures a corporate honoree (Chair and Chief Executive Officer of a global corporation). With this development, the organization is ready to implement a strategic fundraising campaign to meet, and exceed, the income goal.

Throughout my career, I’ve learned there is a delicate balance that must be maintained when working with a corporate honoree. It is equally important for organizations to acknowledge honorees also have expectations. This unique partnership can benefit both parties now and in the future. Today I am pleased to share some additional insights to add to your toolkit:

  1. Corporate honorees have great influence but do not come with an open checkbook. As leaders, they understand what is needed and are committed to supporting the fundraising campaign. As you enter into this process, please keep in mind support can take many forms, among them: (a) a one-time lead gift, (b) a multi-year sponsorship or (c) a one-time lead gift coupled with a pledge to secure additional support from their networks.
  2. Corporate honorees are careful with their investments; they take pride in knowing their resources (time, money, key personnel) add value to the bottom line. Corporate leaders will expect the organization to remain true to its mission, deliver on its promises and take an active role in fundraising.
  3. Corporate honorees are busy and their time is limited. Communication generally takes place via the honoree’s designee; an executive-level manager who works closely with Chair and Chief Executive Officer. Please honor and work within this structure.
  4. The organization should always work to strengthen its relationship with the corporate honoree. When appointing a staff member to work with the honoree’s designee, please select a senior manager who has good interpersonal skills and understands corporate etiquette. This will go a long way to building a lasting relationship after the event.
  5. The organization must be quick to say thank you and acknowledge all gifts, large and small, that come from the honoree’s efforts.

As always, I am here to support your efforts in any way that I can. For information, please visit http://www.eventstrategies4success.com. If I can be of assistance, please reach out to me at monique@Eventstrategies4success.com.

With kind regards,
Monique

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Creating an Event Budget to Ensure Success

Dear Friends and Colleagues,

Fundraisers and event planners know the important role budgets play when working with business and organization leaders. The event budget serves as a guide when hiring vendors, can serve as an effective negotiating tool and will help keep track of expenses. While this process can be layered, and usually requires several revisions, it cannot be minimized. Today I am sharing some insights into the expense budget planning process. I will discuss how the expense budget impacts fundraising goals in future posts.

Over the years, one technique I have found to be helpful is to group expenses into categories. This is a quick way to compare items from multiple vendors and make adjustments as needed.

THE VENUE
Selecting the perfect venue gives leaders an opportunity to impress donors and stakeholders. When reviewing options, comparing the cost of each venue is key. Here are some items to examine:

  1. Venue (Room rental fee)
  2. Venue (Room taxes)
  3. Venue (Additional set-up time)
  4. Reception (menu)
  5. Reception (beverages)
  6. Reception (premium bar service)
  7. Reception (limited bar service)
  8. Dinner (menu)
  9. Dinner (wine and beverages)
  10. Speciality Dessert
  11. Catering Service Charge (ranges from 18 to 21%)
  12. Food & Beverage Tax (waived for non-profits)
  13. Tasting Fee
  14. Additional insurance usually in effect the day of the event and for a few days after

SAVE-THE-DATE NOTICE, THE FUNDRAISING CAMPAIGN & INVITATION
Once the venue is confirmed, the next step is organizing the campaign for support. I realize we live in a time where e-mail and social media are heavily used, I have come to realize many corporations, foundations and donors require – and appreciate – written requests for support. Social media and e-mail outreach can be used as a follow-up to a written request.  Here are some items to include:

  1. Save-the-date card (designer fee)
  2. Save-the-date card (printer fee)
  3. Fundraising package (designer fee)
  4. Fundraising package (printer fee)
  5. Invitation package (designer fee)
  6. Invitation package (printer fee)
  7. Postage
  8. Messengers and/or overnight delivery
  9. Programs and journals to be distributed at the event (designer fee)
  10. Programs and journals to be distributed at the event (printer fee)

COORDINATING THE PARTS
As we know, large fundraisers involve many moving parts. For events with a 7-figure fundraising goal, and an attendee goal of 750 -800 guests or more, the organization’s mailing list will need to be in the thousands. Coordinating these items before they are mailed requires hours of preparation. If in-house resources are not available, hiring an outside vendor is critical. Here are some line items to include in the budget:

  1. Mailing list preparation (includes bad address removal and updates)
  2. Fundraising package preparation
  3. Invitation package preparation

CREATING THE VISION FOR THE EVENT
This is where leadership and the dinner team work with the event decorator to plan the look of the room, signature colors and the impression they want to make on donors and supporters. Here are some items to include in the decor budget:

  1. Linen
  2. Chairs
  3. Chair cushions
  4. Centerpieces
  5. Stage decor
  6. Step and repeat banner
  7. Speciality lighting package
  8. Speciality lighting (delivery, installation and breakdown)
  9. Fee for the delivery and pick up of all rental items
  10. Ropes and stanchions
  11. Pipes and Drapery
  12. Plants to use in key areas

THE PROGRAM
Once guests have been seated, its time for the show to begin. Think of how embarrassed the President or Board chair will be to learn his/her remarks can’t be heard? If a video is planned, the playback must be exceptional. Here are some items to include in your budget to ensure a professional presentation:

  1. Podium
  2. Wireless microphones
  3. Teleprompters
  4. Video screens
  5. Video recorders
  6. Audio-visual technicians
  7. Video playback units
  8. Program producer
  9. Floor manager
  10. Floor assistants
  11. Entertainment/Musicians
  12. Entertainment/Instruments
  13. Professional photographer
  14. Stage construction

A FEW ADDITIONAL IMPORTANT ITEMS
From special gifts of appreciation to honorees and guests, to saying thank you to dinner chairs and key staff members, planning for these items early in the process will ensure no one is overlooked. Here are some items to add to this category:

  1. Gifts and giveaways for guests
  2. Special awards for honorees
  3. Honorarium for emcee and keynote speakers
  4. Transportation for emcee and keynote speakers and other VIPs
  5. Transportation incurred for key staff participating in monthly planning meetings
  6. Hotel accommodations for emcee, keynote speakers and other VIPs
  7. Thank you gifts for dinner chairs, volunteers and key staff members who worked on the event
  8. Refreshments provided at monthly planning meetings
  9. Miscellaneous office supplies
  10. Delivery costs to send items to the venue on the day of the event

MANAGING ALL OF THE DETAILS
As my colleagues will attest, planning a fundraiser of this size requires great skill and coordination. Many organizations will look to a professional event planner to ensure the careful management and execution of details. Here are fees you should incorporate into your budget:

  1. Event planner fee
  2. Event planner overhead/administrative costs
  3. Event planner out-of-pocket expenses

Thank you for spending a few moments out of your day with me. I hope today’s post has been helpful to you. If I can be of assistance, please contact me at Monique@Eventstrategies4success.com.

With kind regards,

Monique

 

 

 

 

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Lessons Learned From Leaders

Dear Friends and Colleagues,

A dynamic group of young men and women invited me to share insights about my profession and the lessons I’ve gained from working with leaders.

Summarizing my role as a fundraiser and event planner took some time, as I tailored my message for a group of young adults. Still, discussing the lessons I’ve learned from business and organizational leaders required even more thought. With so much to share, I focused on providing information that would inspire them, provoke thoughtful reflection, and add value to their lives

Here are 7 vital lessons I’ve learned throughout my nonprofit journey:

  1. Leaders value partnerships. While a large part of my job is to identify needs, assess risks and organize talent, I am signing onto the organization’s mission. I am wedded to its success.
  2. Leaders value time. I always plan to be on time and make the most of every minute we have together.
  3. Leaders value preparation. I always prepare an agenda for it shows I am paying attention to the organization’s needs.
  4. Leaders value professionalism. My skills, attitude and enthusiasm are always on display.
  5. Leaders appreciate having time to adjust to new partnerships. When working with a new client, I always allow extra time to build rapport.
  6. Leaders value flexibility. During meetings, I understand that the agenda serves as a guide, fundraising objectives may change and each team member learns at a different rate. As such, I must be prepared to make reasonable shifts when needed.
  7. Leaders value the bottom line. I am transparent about all costs, why extra resources are needed and how the investment will add to the success of the project.

Thank you for spending a few moments out of your day with me. If I can be of assistance, please contact me at Monique@Eventstrategies4success.com.

With kind regards,

Monique

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